About Page

How to create your About page

Don’t gloss over this page! About Pages are some of the most-visited pages on a site — people are innately curious about the people behind a business.

They’re looking for an overview of who you are, what you offer, and who you help.

Make sure that your About page contains these key elements (and in this order):

Who you serve. Start with a compelling headline and let them know they’re in the right place. Describe the ideal customer you like to serve, and do it in a way that they’ll recognize themselves when they read the copy.

Who you are. After you’ve talked about them, then you can say who you are or talk more about your business. This is where you can add a short sentence or two about awards your business has won, recognition you’ve received, licenses or certifications you hold, etc.

What you offer. Add brief descriptions (with links) to the solutions you offer, whether they’re products or services. This is also a perfect place to add testimonials from satisfied customers.